Executive Change

 
 
 
 

Breakthroughs to competitive edge.

Executive Change helps enterprise technology vendors to understand and respond to their C-suite customers’ unmet and undermet needs, their emerging business problems and upcoming strategic shifts. 

Propositions, positioning, pricing and key messaging are matched to a fresh and comprehensive grasp of customers’ long-term objectives and immediate pain points. 

This critical understanding helps to clarify relevant and timely solutions to real and significant challenges and opportunities, enabling:

  • Larger sales commitments, with faster time to revenue, and optimised pricing and margins;

  • Competition either marginalised, or shut out altogether;

  • Customer trust and engagement increased and sustained;

  • Brand reputation protected and grown, supported by genuine third-party advocacy.

We work single-mindedly towards this critical competitive edge, repeatably creating breakthroughs to fresh and compelling customer value. 

This is why market leaders come to us, and why they stay with us.

 
 
 

“Our peer group is our most valued and trusted source of insights, but Executive Change forums enable us to influence the thinking of an important Partner too.” 

Executive change cio member